Sunday, September 26, 2010

Chocolate Advertisement

I chose this advertisement because it uses examples of advertisement design elements we have talked about in class.  The color scheme of this advertisement is all brown and tan tones.  In class, we discussed how chocolate advertisements are usually brown to show the color and texture of the chocolate.  The ad is very visually appealing with this color scheme and the pictures of the box of chocolates.

The ad also uses a play of words with the name of the company being "The Chocolate Moose".  The ad doesn't use much white space, and the white space it does have is covered by the company label and other script. Overall, I feel like this is a very enticing ad that makes me want to buy their brand of chocolate.

Sunday, September 19, 2010

Anti-Smoking Ad

This ad was made for an anti-smoking campaign, mocking Joe Camel, the character used to represent Camel cigarettes.

Smoking has been an issue in the world for the past decades.  Recent knowledge has been exploiting the negative side effects of smoking.  Advertisements such as below are very blunt and to the point.  They don't try to candy-coat the fact the smoking has very harmful side effects.

These ads for anti-smoking campaigns are harsh, but are made this way to hopefully scare people away from smoking or scare them into quitting smoking.  I feel that it takes a blunt ad such as this to really persuade the target audience.  This ad is blunt and harsh because it shows just how bad someone can end up after smoking.

This ad is relevant to what we are learning in class because it proves the power of advertising and the strength that a message can have on people's behavior. 

Monday, September 13, 2010

Obesity Campaign

I am not sure what company made these ads or exactly why, but I am guessing it was some sort of fitness brand with a campaign for people to get healthy.  The images portray a fit and healthy person inside of an obese person trying to push their way out.  These ads make the obese person not seem as real as the fit person inside of them, which makes the viewers think that the real them is much healthier.  

I think these ads could be very persuasive to obese people.  I think an image such as this can be very motivational, because it shows people the potential that they have to get in shape.  It puts them in the state of mind that they have that "inner fit person" just trying to get out.  

On the other hand, these ads could also be offensive to obese people.  They might feel like people are telling them who they should be while some obese people are fine with the way they are.  

I think these ads relate to what we are learning in class because they are a very persuasive advertisements that make the audience think about their lifestyle choices.  They also are examples of things that could offend the target audience which in this case would be obese people or people who could be obese.

Friday, September 3, 2010

Lego Ad

I chose to write about this ad because I thought it was extremely simple, but very cute.  I like the way it has a picture of the Legos with the airplane as a shadow.  The ad shows Legos can expand a child's creativity.  I think the ad shows the fun that is found in a simple children's toy.  Imagination is what makes the toy fun.  

This ad promotes children's creativity, which differs from the newer children's toys that are so complex that they make it harder for children to create what they want with the toy. For example, there are plenty of action figures being sold, but they do not leave room for the imagination of the child to decide what they want it to be.  Children cannot build whatever they want out of an action figure. The ad shows how a couple of Legos can make a child's imagination run wild.  It shows the fun that a child could have from their own creativity.

I think this ad is relevant to the class because it is a very clever and creative ad.  It would attract the target audience of parents well because it shows that Legos expand a child's imagination.