Monday, November 29, 2010

Folgers Guerrilla Marketing


I thought this form of guerrilla marketing was really eye catching.  The manhole really looks like a steaming cup of hot coffee.  I think this form of advertising would definitely catch more people's eyes than traditional advertising.  The pictures shows how the advertisement caught people's eyes as they came across it in the street.

I have been very interested in guerrilla marketing recently because there are so many different options to choose from with this form of advertisement.  Guerrilla advertisements give the ad agencies so much more room for creativity because they aren't confined to a certain amount of space in a magazine, on a billboard, or in a newspaper.  I think this form of advertising is going to continue to grow larger.

Monday, November 15, 2010

Fridge Advertisement


This advertisement is for a refrigerator brand.  The concept of this advertisement was to show people that this fridge can keep food fresh for a very long amount of time.  The meat in this photograph is supposed to be from a sabertooth tiger.  

I thought this advertisement was a good attention grabber.  When I first saw it, I couldn't figure out what kind of meat it was so I clicked to enlarge the picture.  When I finally figured out what it was, I thought it was pretty funny.  I think ads like this grab the viewers attention better because they want to figure the picture out, and once they do, they are aware of the brand.

Monday, November 8, 2010

The "Baconator" Reality




I found this image from someone's blog online.  It was apparently someone who went to Wendy's expecting a Baconator sandwich that looked like the one in the advertisement on the left.  The Baconator the person received ended up being the one in the picture on the right.  This person was very unhappy with their Baconator.  This shows that food advertisements can make different foods look extremely delicious, when in reality, they looking nothing like the image.

I think people get angry very often with this issue, but don't really do anything about it because they are going to eat the food anyway.  I feel as though advertisements that make food look much better than it really looks deceives the target audience and makes them think they are going to get something much higher quality than they are actually getting.

Sunday, October 31, 2010

Escalator Ad

I thought this advertisement was very eye catching.  I love how it looks like the people are riding a roller coaster.  I am guessing it's an advertisement for some sort of a theme park.  I feel like guerilla marketing such as this has become more popular with today's culture.  People expect advertisements to be on billboards, signs, and forms of transportation.

With advertisements in odd places such as this one, people are taken by surprise and are more likely to notice the ad.  Also, guerilla marketing can be done anywhere instead of just on a certain amount of space on a board, so it gives the advertisers much more room to be as creative as possible.  I feel as if in the future, guerrilla marketing will continue to grow.

Sunday, October 24, 2010

Diesel: Be Stupid Campaign

http://www.fashionfame.com/2010/08/diesel-be-stupid-ad-campaign-fall-2010/


I stumbled upon this interesting advertisement on the internet a few days ago.  It is an advertisement for Diesel, which is a clothing brand.  I don't really understand what being stupid has to do with the brand.  I feel as if this is a very negative ad campaign because all of the advertisements are encouraging people to get into trouble.  After looking at these ads for this campaign, I see that they all make causing mischief sound cool.

This campaign could have a negative effect on people because it makes them want to act "stupid" just to be cool.  I don't understand how this ad could attract people to their clothing line.  These ads have nothing to do with their clothing line except the people getting into trouble are wearing their clothes.  Overall, I think this ad campaign could have a negative effect on people.

Monday, October 18, 2010

Mr. Clean Ad

This advertisement is obviously for the Mr. Clean brand.  I can't tell if this is actually a real ad that was made in the street, or if it was just altered on a computer.  Either way, I think it is a very creative idea.  It seems like it would be guerilla marketing.  I think advertisement is comical for people to see, and it would catch people's attention because there is such a difference between the whiteness of the Mr. Clean stripe compared to the others.

I think advertisements like this are a better way to grab people's attention, because they are so unexpected from the audience that they want to look at the ad to see what it is about.  Guerilla marketing catches the attention better than internet advertisements or advertisements in magazines and newspapers because people have kind of tuned out those ads more because they expect them to be there.




Monday, October 11, 2010

Anti-Child Abuse Ad

I think this ad is extremely influential.  It is an ad for a campaign against child abuse and depicts a "broken" child as the result.  I think this ad could really affect the audience in a positive way to end child abuse, but I also think the ad could make people react negatively.  The only reason I think people might react negatively to the ad is because it is such a strong image.  When I first saw this ad, it made me very sad to see this image.  I feel as if others may feel really sad when they see this image too.

I think this is a very good ad because it has such a strong message.  I do think that the image could be kind of controversial because it is an image of a child in pain.  The ad may be controversial, but maybe it takes an image like this to help prevent child abuse.