Monday, November 29, 2010

Folgers Guerrilla Marketing


I thought this form of guerrilla marketing was really eye catching.  The manhole really looks like a steaming cup of hot coffee.  I think this form of advertising would definitely catch more people's eyes than traditional advertising.  The pictures shows how the advertisement caught people's eyes as they came across it in the street.

I have been very interested in guerrilla marketing recently because there are so many different options to choose from with this form of advertisement.  Guerrilla advertisements give the ad agencies so much more room for creativity because they aren't confined to a certain amount of space in a magazine, on a billboard, or in a newspaper.  I think this form of advertising is going to continue to grow larger.

Monday, November 15, 2010

Fridge Advertisement


This advertisement is for a refrigerator brand.  The concept of this advertisement was to show people that this fridge can keep food fresh for a very long amount of time.  The meat in this photograph is supposed to be from a sabertooth tiger.  

I thought this advertisement was a good attention grabber.  When I first saw it, I couldn't figure out what kind of meat it was so I clicked to enlarge the picture.  When I finally figured out what it was, I thought it was pretty funny.  I think ads like this grab the viewers attention better because they want to figure the picture out, and once they do, they are aware of the brand.

Monday, November 8, 2010

The "Baconator" Reality




I found this image from someone's blog online.  It was apparently someone who went to Wendy's expecting a Baconator sandwich that looked like the one in the advertisement on the left.  The Baconator the person received ended up being the one in the picture on the right.  This person was very unhappy with their Baconator.  This shows that food advertisements can make different foods look extremely delicious, when in reality, they looking nothing like the image.

I think people get angry very often with this issue, but don't really do anything about it because they are going to eat the food anyway.  I feel as though advertisements that make food look much better than it really looks deceives the target audience and makes them think they are going to get something much higher quality than they are actually getting.