I thought this form of guerrilla marketing was really eye catching. The manhole really looks like a steaming cup of hot coffee. I think this form of advertising would definitely catch more people's eyes than traditional advertising. The pictures shows how the advertisement caught people's eyes as they came across it in the street.
I have been very interested in guerrilla marketing recently because there are so many different options to choose from with this form of advertisement. Guerrilla advertisements give the ad agencies so much more room for creativity because they aren't confined to a certain amount of space in a magazine, on a billboard, or in a newspaper. I think this form of advertising is going to continue to grow larger.