Sunday, September 26, 2010

Chocolate Advertisement

I chose this advertisement because it uses examples of advertisement design elements we have talked about in class.  The color scheme of this advertisement is all brown and tan tones.  In class, we discussed how chocolate advertisements are usually brown to show the color and texture of the chocolate.  The ad is very visually appealing with this color scheme and the pictures of the box of chocolates.

The ad also uses a play of words with the name of the company being "The Chocolate Moose".  The ad doesn't use much white space, and the white space it does have is covered by the company label and other script. Overall, I feel like this is a very enticing ad that makes me want to buy their brand of chocolate.


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